뒷광고
Korean5 views2 definitions
What 뒷광고 means
Literally "back advertising" — paid or sponsored content presented as an honest personal review without disclosing the sponsorship. The word took off after a wave of Korean YouTuber scandals in 2020.
Word history
Community definitions (2)
Literally "back advertising" — paid or sponsored content presented as an honest personal review without disclosing the sponsorship. The word took off after a wave of Korean YouTuber scandals in 2020.
대가를 받고 만든 콘텐츠인데도 광고나 협찬임을 밝히지 않고 개인 후기처럼 꾸민 것을 뜻한다. 2020년 여러 유튜버의 사례가 논란이 되면서 널리 쓰이게 되었다.
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